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Agenda

time icon 4 June, 2025 05:00 pm to
07:00 pm

NAWBO Greater DC Welcome Reception

NAWBO Greater DC invites you to a very special reception to welcome you to Washington, DC and give you the opportunity to connect with this year’s Advocacy Day attendees.

Location: coming soon!

NAWBO Greater DC invites you to a very special reception to welcome you to Washington, DC and give you the opportunity to connect with this year’s Advocacy Day attendees.

time icon 5 June, 2025 08:45 am to
09:30 am

Breakfast

Location: Empire Ballroom
time icon 5 June, 2025 09:30 am to
10:30 am

Advocacy Day Morning Session

Location: Empire Ballroom
time icon 5 June, 2025 10:45 am to
10:45 am

Buses Load for Capitol Hill

Meet in Parkview lobby to load the buses to Capitol Hill.  That area is the lobby off the East Promenade. 

Location: Parkview Lobby

Meet in Parkview lobby to load the buses to Capitol Hill.  That area is the lobby off the East Promenade. 

time icon 5 June, 2025 11:15 am to
11:45 am

Group Photo

We are excited to continue one of our most popular traditions of taking a group photo on Capitol Hill!

Location: Near U.S. Capitol Visitor Center, First Street SE, Washington, DC 20515

We are excited to continue one of our most popular traditions of taking a group photo on Capitol Hill!

time icon 5 June, 2025 12:00 pm to
01:30 pm

Partner Briefing Lunch

Location: Hart Senate Office Building, Room SH-902
time icon 5 June, 2025 02:00 pm to
04:30 pm

Group Meetings with Legislators

Let us know if you would like to join others in small group meetings with legislators to advocate for NAWBO's bi-partisan agenda!

Location: Capitol Hill

Let us know if you would like to join others in small group meetings with legislators to advocate for NAWBO's bi-partisan agenda!

time icon 5 June, 2025 05:00 pm to
06:30 pm

Leader Onboarding - Strategic Conversations: For Chapter Leaders

Leader Onboarding - Strategic Conversations: Sharing Experiences, Shaping Futures (for chapter leaders)

Get ready for 90 minutes of powerful insights and candid conversations with NAWBO’s top national and chapter leaders! Connect with inspiring women who’ve navigated the same challenges —balancing NAWBO leadership with running a business, energizing board members, and maximizing member engagement—and gain their strategies to lead with confidence. Join high-impact roundtables to swap ideas, tackle real-world scenarios, and leave with practical solutions and a network of allies you can rely on. Don’t miss this chance to shape your journey alongside leaders who truly get it.

Participants will:

  • Connect with National and local leaders to build a support network and gain valuable insights.
  • Discuss practical solutions to common leadership challenges in focused small groups.
Location: Empire Ballroom

Leader Onboarding - Strategic Conversations: Sharing Experiences, Shaping Futures (for chapter leaders)

Get ready for 90 minutes of powerful insights and candid conversations with NAWBO’s top national and chapter leaders! Connect with inspiring women who’ve navigated the same challenges —balancing NAWBO leadership with running a business, energizing board members, and maximizing member engagement—and gain their strategies to lead with confidence. Join high-impact roundtables to swap ideas, tackle real-world scenarios, and leave with practical solutions and a network of allies you can rely on. Don’t miss this chance to shape your journey alongside leaders who truly get it.

Participants will:

  • Connect with National and local leaders to build a support network and gain valuable insights.
  • Discuss practical solutions to common leadership challenges in focused small groups.
time icon 5 June, 2025 06:30 pm to
06:30 pm

Dinner on Your Own & Time to Explore

The Omni Shoreham Hotel is located in the Adams Morgan neighborhood. This neighborhood is world-renowned for its fantastic restaurants and nightlife, colorful retail stores and historic tree-lined residential streets. Be sure to explore the variety of food and beverage options and award-winning restaurants serving cuisines from around the world.  Everything is a short 5–10-minute ride away or a 15–20-minute walk from the hotel.  

Location: Washington, DC

The Omni Shoreham Hotel is located in the Adams Morgan neighborhood. This neighborhood is world-renowned for its fantastic restaurants and nightlife, colorful retail stores and historic tree-lined residential streets. Be sure to explore the variety of food and beverage options and award-winning restaurants serving cuisines from around the world.  Everything is a short 5–10-minute ride away or a 15–20-minute walk from the hotel.  

time icon 6 June, 2025 08:00 am to
09:00 am

Walking & Wellness - Breakfast On Your Own

Meet in the lobby to join us for a walk around the area to start your day and meet fellow attendees. Let’s enjoy the weather and location together. In case of inclement weather, join us on the Empire Ballroom Patio for a wellness/yoga session. 

For breakfast in the hotel, Robert's Restaurant offers a full breakfast and is open from 7am-10am. And Morsel's offers coffee and pastries on the go.  Both are located on the lobby level.

Location: Hotel Lobby - to walk to Rock Creek Park

Meet in the lobby to join us for a walk around the area to start your day and meet fellow attendees. Let’s enjoy the weather and location together. In case of inclement weather, join us on the Empire Ballroom Patio for a wellness/yoga session. 

For breakfast in the hotel, Robert's Restaurant offers a full breakfast and is open from 7am-10am. And Morsel's offers coffee and pastries on the go.  Both are located on the lobby level.

time icon 6 June, 2025 09:00 am to
10:00 am

NAWBO Circle Meet Up/Continental Breakfast

Location: Congressional Room
time icon 6 June, 2025 10:00 am to
10:15 am

Annual Membership Meeting Begins

Opening Remarks & Treasurer's Report

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Jen Earle
NAWBO CEO
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Dr. Janis Shinkawa
2024-2025 NAWBO National Board Chair
Location: Empire Ballroom

Opening Remarks & Treasurer's Report

time icon 6 June, 2025 10:15 am to
11:15 am

Past National Board Chair Panel

A great author once said, “There are only two lasting bequests we can hope to give our children. One of these is roots; the other, wings.” Learn from this panel of past NAWBO National leaders (with Megan Patton as Moderator) how NAWBO gave them the “roots” and “wings” that led to tremendous positive impacts for women business owners today.


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Dr. Janis Shinkawa
2024-2025 NAWBO National Board Chair
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Dr. Terry Neese
Founder and Award-Winning Small Business Advocate
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Wendy Lopez
Senior Vice President, AECOM, and Former Founder
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Megan Patton
2025-2026 NAWBO National Board Chair
Location: Empire Ballroom

A great author once said, “There are only two lasting bequests we can hope to give our children. One of these is roots; the other, wings.” Learn from this panel of past NAWBO National leaders (with Megan Patton as Moderator) how NAWBO gave them the “roots” and “wings” that led to tremendous positive impacts for women business owners today.


time icon 6 June, 2025 11:15 am to
11:45 am

Installation of NAWBO National Board & NAWBO Institute Board

Join us as we install the 2025-2026 NAWBO National Board and its Chair, Megan Patton along with the 2025-2026 NAWBO Institute Board and its Chair, Deanna Novak.

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Megan Patton
2025-2026 NAWBO National Board Chair
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Deanna Novak
2025-2026 NAWBO Institute Chair
Location: Empire Ballroom

Join us as we install the 2025-2026 NAWBO National Board and its Chair, Megan Patton along with the 2025-2026 NAWBO Institute Board and its Chair, Deanna Novak.

time icon 6 June, 2025 12:00 pm to
12:30 pm

Lunch Keynote: Transforming Your Network Into Your Competitive Advantage

In a world defined by rapid change and constant adaptation, success is no longer an individual pursuit. Who we surround ourselves with isn’t just important—it’s everything, and true networking is about the transfer of humanity. When done right, it creates meaningful connections, mutual support and the shared exchange of value. It’s a ripple effect that drives transformation for individuals, teams and communities. Get ready to redefine networking and learn actionable strategies to unlock its full potential!

Key Takeaways:

Introduce a fresh, human-centered perspective to networking.

Share a proven framework for building a strategic internal and external network.

Stand out and be remembered in an increasingly busy, noisy and interconnected world.

Highlight how meaningful networking creates leverage and unlocks opportunities.

speaker headshot
Janine Garner
Author, Keynote Speaker, Podcast Host, CEO & Business Owner
Location: Empire Ballroom

In a world defined by rapid change and constant adaptation, success is no longer an individual pursuit. Who we surround ourselves with isn’t just important—it’s everything, and true networking is about the transfer of humanity. When done right, it creates meaningful connections, mutual support and the shared exchange of value. It’s a ripple effect that drives transformation for individuals, teams and communities. Get ready to redefine networking and learn actionable strategies to unlock its full potential!

Key Takeaways:

Introduce a fresh, human-centered perspective to networking.

Share a proven framework for building a strategic internal and external network.

Stand out and be remembered in an increasingly busy, noisy and interconnected world.

Highlight how meaningful networking creates leverage and unlocks opportunities.

time icon 6 June, 2025 12:30 pm to
01:30 pm

Chapter Awards Ceremony & Presidents' Recognition

Let’s recognize our top chapters for their amazing work over this last year followed by our pinning ceremony. Past presidents and new presidents will take part in the pinning ceremony as the new presidents recite their pledge.

Location: Empire Ballroom

Let’s recognize our top chapters for their amazing work over this last year followed by our pinning ceremony. Past presidents and new presidents will take part in the pinning ceremony as the new presidents recite their pledge.

time icon 6 June, 2025 01:30 pm to
02:00 pm

Break - Transition to Afternoon Sessions

Location: See sessions for specific locations
time icon 6 June, 2025 02:00 pm to
02:45 pm

Leader Onboarding - Part I - For Chapter Leaders

Leader Onboarding - Part I - Equipped for Success: Your Resource Guide to Leading with Confidence (For Chapter Leaders)


You don’t know what you don’t know! Get ready to unlock the secrets: who to call (or where to click!) when you have a question, what your legal responsibilities are as a board member, and how to cut your board meeting prep time down. We're here to simplify it for you—walk away with the top NAWBO facts every chapter leader needs to know.
Participants will:
• Discover who to contact and where to find answers fast, so you’re never left guessing.
• Walk away with essential NAWBO facts every chapter leader needs to succeed.

speaker headshot
Trisha Barita
2025-2026 PASC Chair
Location: Regency Ballroom

Leader Onboarding - Part I - Equipped for Success: Your Resource Guide to Leading with Confidence (For Chapter Leaders)


You don’t know what you don’t know! Get ready to unlock the secrets: who to call (or where to click!) when you have a question, what your legal responsibilities are as a board member, and how to cut your board meeting prep time down. We're here to simplify it for you—walk away with the top NAWBO facts every chapter leader needs to know.
Participants will:
• Discover who to contact and where to find answers fast, so you’re never left guessing.
• Walk away with essential NAWBO facts every chapter leader needs to succeed.

time icon 6 June, 2025 02:00 pm to
02:45 pm

NAWBO Circle Optional Offsite Activity, 2:00pm-4:00pm

The NAWBO Circle will be going to the International Spy Museum, a non-profit museum dedicated to the tradecraft, history, and contemporary role of espionage, featuring the world's largest collection of international espionage artifacts on public display. 

Location: International Spy Museum

The NAWBO Circle will be going to the International Spy Museum, a non-profit museum dedicated to the tradecraft, history, and contemporary role of espionage, featuring the world's largest collection of international espionage artifacts on public display. 

time icon 6 June, 2025 02:00 pm to
02:45 pm

Winning a Share of Procurement Opportunities - Part I

Whether it’s corporate supplier relations programs or federal procurement opportunities, master how certification as woman-owned, minority woman-owned and more can open the door and help you win your share. Get ready to validate your business and leverage certification to grow, plus speed network with other certification-oriented attendees.   


Location: Executive Room

Whether it’s corporate supplier relations programs or federal procurement opportunities, master how certification as woman-owned, minority woman-owned and more can open the door and help you win your share. Get ready to validate your business and leverage certification to grow, plus speed network with other certification-oriented attendees.   


time icon 6 June, 2025 02:00 pm to
02:45 pm

Selling on the World’s Largest Online Retailer

See how successful Amazon selling partners got their start and are using the online retailer’s newest tools and innovations to grow their sales and success. Go behind their latest strategies and learn how they’re balancing their Amazon business with brick-and-mortar and other e-commerce pursuits.  

Location: Empire Ballroom

See how successful Amazon selling partners got their start and are using the online retailer’s newest tools and innovations to grow their sales and success. Go behind their latest strategies and learn how they’re balancing their Amazon business with brick-and-mortar and other e-commerce pursuits.  

time icon 6 June, 2025 02:00 pm to
02:45 pm

How to Market to the Next Generation of Buyers through Social Platforms

Learn how to effectively engage with the next generation of buyers on social media through authentic and relatable content that reflects your brand values. Discover which platforms resonate most with younger audiences and explore how to leverage influencer marketing to amplify your message. 

Location: Palladian Ballroom

Learn how to effectively engage with the next generation of buyers on social media through authentic and relatable content that reflects your brand values. Discover which platforms resonate most with younger audiences and explore how to leverage influencer marketing to amplify your message. 

time icon 6 June, 2025 02:00 pm to
02:45 pm

Building Systems to Scale Faster and Smarter – Part I

Scaling your business means you are able to control your time, have an amazing work-life balance, operate with great cash flow and have a reliable sales and marketing engine—all while having tech-enabled guardrails to keep you and your team rowing in the same direction. Get into a scaling mindset as a smaller or newer business owner, roll up your sleeves and get to work on it.
 

speaker headshot
Angi Semler Welch
Business Advisor & Partner, Cultivate Advisors
Location: Diplomat Ballroom

Scaling your business means you are able to control your time, have an amazing work-life balance, operate with great cash flow and have a reliable sales and marketing engine—all while having tech-enabled guardrails to keep you and your team rowing in the same direction. Get into a scaling mindset as a smaller or newer business owner, roll up your sleeves and get to work on it.
 

time icon 6 June, 2025 03:00 pm to
03:45 pm

Leader Onboarding - Part I (cont.) - For Chapter Leaders

Leader Onboarding - Equipped for Success: Your Resource Guide to Leading with Confidence - Part I (cont.)


You don’t know what you don’t know! Get ready to unlock the secrets: who to call (or where to click!) when you have a question, what your legal responsibilities are as a board member, and how to cut your board meeting prep time down. We're here to simplify it for you—walk away with the top NAWBO facts every chapter leader needs to know.

Participants will:

• Discover who to contact and where to find answers fast, so you’re never left guessing.


• Walk away with essential NAWBO facts every chapter leader needs to succeed.

speaker headshot
Trisha Barita
2025-2026 PASC Chair
Location: Regency Ballroom

Leader Onboarding - Equipped for Success: Your Resource Guide to Leading with Confidence - Part I (cont.)


You don’t know what you don’t know! Get ready to unlock the secrets: who to call (or where to click!) when you have a question, what your legal responsibilities are as a board member, and how to cut your board meeting prep time down. We're here to simplify it for you—walk away with the top NAWBO facts every chapter leader needs to know.

Participants will:

• Discover who to contact and where to find answers fast, so you’re never left guessing.


• Walk away with essential NAWBO facts every chapter leader needs to succeed.

time icon 6 June, 2025 03:00 pm to
03:45 pm

Building Systems to Scale Faster and Smarter – Part II

Once you’ve shifted into a true scaling mindset, you’ll gain the essential tools to accelerate your small business growth. Walk away with a clear understanding of your key growth levers, a roadmap for building scalable systems and a proven methodology to bring back to your team—empowering you to drive sustainable expansion with confidence.

Key Takeaways:
Leave in a scaling mindset with your growth levers identified.
Have a roadmap to develop scalable systems. 
Learn a methodology to take back to your team as you embark on creating additional scale in your organization.


speaker headshot
Angi Semler Welch
Business Advisor & Partner, Cultivate Advisors
Location: Diplomat Ballroom

Once you’ve shifted into a true scaling mindset, you’ll gain the essential tools to accelerate your small business growth. Walk away with a clear understanding of your key growth levers, a roadmap for building scalable systems and a proven methodology to bring back to your team—empowering you to drive sustainable expansion with confidence.

Key Takeaways:
Leave in a scaling mindset with your growth levers identified.
Have a roadmap to develop scalable systems. 
Learn a methodology to take back to your team as you embark on creating additional scale in your organization.


time icon 6 June, 2025 03:00 pm to
03:45 pm

Wells Fargo Pitch Contest Winners Showcase

Every business owner can benefit from pitching their business effectively, but sometimes it can feel awkward or intimidating. That’s why we’re spotlighting the winners of this year’s pitch contest, featuring three women have turned bold ideas into winning presentations. Join us as these inspiring founders share their journeys, showcase their businesses and discuss how they have finetuned their pitch to open doors for their businesses. 

Location: Palladian Ballroom

Every business owner can benefit from pitching their business effectively, but sometimes it can feel awkward or intimidating. That’s why we’re spotlighting the winners of this year’s pitch contest, featuring three women have turned bold ideas into winning presentations. Join us as these inspiring founders share their journeys, showcase their businesses and discuss how they have finetuned their pitch to open doors for their businesses. 

time icon 6 June, 2025 03:00 pm to
03:45 pm

Navigating the Exit Strategy Process With Financial Confidence

For most business owners, selling a business is one of the biggest financial decisions they will ever make. Without careful planning, it’s easy to undervalue your business, lose potential profit, or struggle with cash flow after the sale. This talk will guide you through the three critical financial stages of selling—Before, During, and After—so you can maximize your business’s worth, ensure a smooth transition, and set yourself up for long-term financial success.

 

Key Takeaways:

Increase Your Business’s Value Before You Sell: Learn how to optimize financial performance, improve profitability, and position your business as an attractive investment.

Understand What Buyers Look For: Gain insight into the financial metrics, operational efficiencies, and revenue consistency that make a business desirable to potential buyers.

Ensure Financial Stability After the Sale: Explore strategies to manage your exit proceeds, maintain financial security, and transition to your next venture with confidence.



Location: Empire Ballroom

For most business owners, selling a business is one of the biggest financial decisions they will ever make. Without careful planning, it’s easy to undervalue your business, lose potential profit, or struggle with cash flow after the sale. This talk will guide you through the three critical financial stages of selling—Before, During, and After—so you can maximize your business’s worth, ensure a smooth transition, and set yourself up for long-term financial success.

 

Key Takeaways:

Increase Your Business’s Value Before You Sell: Learn how to optimize financial performance, improve profitability, and position your business as an attractive investment.

Understand What Buyers Look For: Gain insight into the financial metrics, operational efficiencies, and revenue consistency that make a business desirable to potential buyers.

Ensure Financial Stability After the Sale: Explore strategies to manage your exit proceeds, maintain financial security, and transition to your next venture with confidence.



time icon 6 June, 2025 03:00 pm to
03:45 pm

Winning a Share of Procurement Opportunities - Part II

After you’ve mastered how certification—when leveraged right—can help you grow, you’ll take your networking to the next level with a high-energy speed networking session. Network with other certified women business owners as well as corporate representatives. Walk away with valuable insights, new connections and a game plan to win your share of opportunities!

 

Key Takeaways:

 Learn how to leverage your certification to access contracting opportunities.

 Engage in high-impact speed networking with corporate representatives.

 Gain actionable strategies to stand out in procurement processes and win more contracts.



Location: Executive Room

After you’ve mastered how certification—when leveraged right—can help you grow, you’ll take your networking to the next level with a high-energy speed networking session. Network with other certified women business owners as well as corporate representatives. Walk away with valuable insights, new connections and a game plan to win your share of opportunities!

 

Key Takeaways:

 Learn how to leverage your certification to access contracting opportunities.

 Engage in high-impact speed networking with corporate representatives.

 Gain actionable strategies to stand out in procurement processes and win more contracts.



time icon 6 June, 2025 04:00 pm to
05:30 pm

Leader Onboarding 90-Day Quick Start: For Chapter Leaders

Leader Onboarding 90-Day Quick Start: Building Confidence and Connections from Day 1


Kick off your first 90 days with a powerful roadmap and insider strategies from National leaders and HQ staff who know your role inside out! In exclusive, role-specific peer groups, you’ll dive into real challenges, get clear on the Chapter of Excellence criteria, and walk away with a step-by-step plan to drive immediate impact. Don’t miss this chance to build your support network and start strong, armed with the insights and connections to make your mark from day one!
Participants will:
• Receive a 90-day roadmap with actionable steps to make an immediate impact in your role
• Engage in role-specific peer groups to tackle real challenges and share winning strategies.

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Robin Fisher
Owner and Designer of Bright Bird Creative
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Mindy Hinson
Owner and Designer of Bright Bird Creative
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Janet Kendall White
Founder, Berkshire Group, Inc.
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Rochelle Stewart
Owner & Founder, Show Stopping Event Planning
Location: Regency Ballroom

Leader Onboarding 90-Day Quick Start: Building Confidence and Connections from Day 1


Kick off your first 90 days with a powerful roadmap and insider strategies from National leaders and HQ staff who know your role inside out! In exclusive, role-specific peer groups, you’ll dive into real challenges, get clear on the Chapter of Excellence criteria, and walk away with a step-by-step plan to drive immediate impact. Don’t miss this chance to build your support network and start strong, armed with the insights and connections to make your mark from day one!
Participants will:
• Receive a 90-day roadmap with actionable steps to make an immediate impact in your role
• Engage in role-specific peer groups to tackle real challenges and share winning strategies.

time icon 6 June, 2025 04:00 pm to
04:00 pm

What's Your Exit Strategy?

Join us for a moderated 45-minute panel of NAWBO members who have great advice to share having already sold their businesses.

Location:

Join us for a moderated 45-minute panel of NAWBO members who have great advice to share having already sold their businesses.

time icon 6 June, 2025 06:00 pm to
06:00 pm

Explore DC or Experience DC’s Iconic Monuments in a Whole New Light

A visit to Washington, DC, is a journey through American history—but have you ever seen it glow? While in town for NAWBO’s 50th anniversary event, take in the city’s most famous landmarks under the magic of moonlight! NAWBO has partnered with Old Town Trolley Tours to offer an exclusive 15% discount on the Monuments by Moonlight Night Tour tonight. This guided evening tour includes stops at:
 
Iwo Jima Marine Corps Memorial
FDR Memorial
Lincoln Memorial
Vietnam Veterans Memorial
Korean War Memorial
Martin Luther King, Jr. Memorial

See DC in a whole new light—literally! Book now with promo code WBC2025 here.

Location: Tour Departs from Union Station

A visit to Washington, DC, is a journey through American history—but have you ever seen it glow? While in town for NAWBO’s 50th anniversary event, take in the city’s most famous landmarks under the magic of moonlight! NAWBO has partnered with Old Town Trolley Tours to offer an exclusive 15% discount on the Monuments by Moonlight Night Tour tonight. This guided evening tour includes stops at:
 
Iwo Jima Marine Corps Memorial
FDR Memorial
Lincoln Memorial
Vietnam Veterans Memorial
Korean War Memorial
Martin Luther King, Jr. Memorial

See DC in a whole new light—literally! Book now with promo code WBC2025 here.

time icon 7 June, 2025 08:00 am to
09:00 am

Morning Yoga & Wellness Session

Get your morning started with a wonderful yoga and wellness class. Appropriate for most fitness levels. You may want to bring water and a towel!


Location: Empire Ballroom Patio

Get your morning started with a wonderful yoga and wellness class. Appropriate for most fitness levels. You may want to bring water and a towel!


time icon 7 June, 2025 08:30 am to
09:30 am

NextGen & NAWBO Circle Collab Event

The path to success is individual anything but linear. In this session, Next Gen attendees are invited to be in the room with the Circle as we hear the stories, individual lessons, and hard-earned wisdom from a panel of NAWBO Circle members in the top 3% of women owned businesses nationwide.


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Carnela Hill
Interior Designer, Entrepreneur, Activist & Philanthropist
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Julie Bogart
Owner, Brave Writer
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Ranee Cress Wright
Owner, Drillmax & Animo Hat and Apparel
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Marianela Collado
Owner, Tobias Financial Advisors
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Michelle Soul
Founder & CEO, ProjTek Inc. and Aviation SecOps
Location: Congressional Room

The path to success is individual anything but linear. In this session, Next Gen attendees are invited to be in the room with the Circle as we hear the stories, individual lessons, and hard-earned wisdom from a panel of NAWBO Circle members in the top 3% of women owned businesses nationwide.


time icon 7 June, 2025 08:30 am to
09:30 am

VIP First Time Attendee & New Member Meet and Greet

New to NAWBO or WBC?  Take the time to introduce yourself and meet other NAWBO members. Plus find out how to get the most out of the conference and your NAWBO membership!

Location: Executive Room

New to NAWBO or WBC?  Take the time to introduce yourself and meet other NAWBO members. Plus find out how to get the most out of the conference and your NAWBO membership!

time icon 7 June, 2025 10:00 am to
11:45 am

Keynote General Session – Ashley Judd

Ashley Judd knows what it’s like to want to make the world a better place—and more importantly, to use her voice, even when at times it felt like she was the only one, to help make small yet meaningful changes that amount to significant change over time. For Ashley, her advocacy passions are the rights and health of girls and women worldwide. For NAWBO, it’s bipartisan issues impacting women and small business owners. Grab a seat for this inspiring chat about what’s possible when you use your voice for good. Ashley’s efforts have indeed made the world a better place and earned her recognitions like Time magazine’s 2017 Person of the Year and the United Nations 2019 Global Advocate of the Year.

Location: Regency Ballroom

Ashley Judd knows what it’s like to want to make the world a better place—and more importantly, to use her voice, even when at times it felt like she was the only one, to help make small yet meaningful changes that amount to significant change over time. For Ashley, her advocacy passions are the rights and health of girls and women worldwide. For NAWBO, it’s bipartisan issues impacting women and small business owners. Grab a seat for this inspiring chat about what’s possible when you use your voice for good. Ashley’s efforts have indeed made the world a better place and earned her recognitions like Time magazine’s 2017 Person of the Year and the United Nations 2019 Global Advocate of the Year.

time icon 7 June, 2025 12:00 pm to
01:00 pm

Masterminds & Grab n' Go Lunch

Location: Regency Ballroom
time icon 7 June, 2025 02:00 pm to
02:45 pm

Education - Go to Market Success: Creating an Effective Launch Plan

Launching products and services in new markets is a crucial part of every woman business owner’s success story. Explore effective go-to-market strategies, including how to identify target audiences, craft compelling messages, build strategic partnerships and leverage digital marketing tools and artificial intelligence to maximize reach.


Key Takeaways: 

  • Learn how to identify target audiences and craft compelling messaging.
  • Discover how to use cutting-edge digital tools and artificial intelligence to expand your reach.
  • Understand how to build strategic partnerships to accelerate market entry and success.
speaker headshot
Melissa Richards Person
Founder & CEO of Third Arm Consulting
Location: Empire Ballroom

Launching products and services in new markets is a crucial part of every woman business owner’s success story. Explore effective go-to-market strategies, including how to identify target audiences, craft compelling messages, build strategic partnerships and leverage digital marketing tools and artificial intelligence to maximize reach.


Key Takeaways: 

  • Learn how to identify target audiences and craft compelling messaging.
  • Discover how to use cutting-edge digital tools and artificial intelligence to expand your reach.
  • Understand how to build strategic partnerships to accelerate market entry and success.
time icon 7 June, 2025 02:00 pm to
02:45 pm

NAWBO Circle Only Session: What to Know About EOS

Curious about EOS? Hear from a fellow Circle member who can speak from firsthand experience on what EOS does and what you need to know if you are considering implementing it in your own business. EOS (Entrepreneurs Operational System) is a framework that helps businesses improve their operations and achieve their goals.  

 

In this session Nikki will share her experience and knowledge on tools and principles that can help businesses: 

  • Clarify their vision: Break down their vision into clear, actionable steps.
  • Improve communication: Ensure all team members are aligned with the company's goals.
  • Improve efficiency: Standardize core business processes to ensure consistency and scalability.
  • Improve accountability: Build a culture of accountability and make meetings more productive.
Location: Congressional Room

Curious about EOS? Hear from a fellow Circle member who can speak from firsthand experience on what EOS does and what you need to know if you are considering implementing it in your own business. EOS (Entrepreneurs Operational System) is a framework that helps businesses improve their operations and achieve their goals.  

 

In this session Nikki will share her experience and knowledge on tools and principles that can help businesses: 

  • Clarify their vision: Break down their vision into clear, actionable steps.
  • Improve communication: Ensure all team members are aligned with the company's goals.
  • Improve efficiency: Standardize core business processes to ensure consistency and scalability.
  • Improve accountability: Build a culture of accountability and make meetings more productive.
time icon 7 June, 2025 02:00 pm to
02:45 pm

Advocacy - Tax Strategy: Maximizing Deductions, Minimizing Stress

Navigating the complexities of taxes can feel overwhelming. Several experts demystify tax strategies to help you plan for the future and minimize liabilities. Gain insights on tax credits and deductions specific to women-owned businesses, plus, tips for organizing financial records and working with CPAs.


Key Takeaways: 

  • Learn how to minimize tax liabilities and plan for long-term financial success.
  • Discover tax benefits specifically available to women-owned businesses.
  • Get practical tips for managing financial records and working effectively with CPAs.


Location: Palladian Ballroom

Navigating the complexities of taxes can feel overwhelming. Several experts demystify tax strategies to help you plan for the future and minimize liabilities. Gain insights on tax credits and deductions specific to women-owned businesses, plus, tips for organizing financial records and working with CPAs.


Key Takeaways: 

  • Learn how to minimize tax liabilities and plan for long-term financial success.
  • Discover tax benefits specifically available to women-owned businesses.
  • Get practical tips for managing financial records and working effectively with CPAs.


time icon 7 June, 2025 02:00 pm to
02:45 pm

Leadership - Fearless Founders Panel: Unlocking Capital for Growth

Women face significant barriers in accessing capital for launching and scaling their businesses, despite evidence showing they often exceed growth expectations. Three amazing founders will share their journey, including actionable insights and resources to help bridge the funding gap. Vera Jones will moderate this panel.


Key Takeaways: 

  • Understand challenges women face in accessing funding and how to overcome them.
  • Gain real-world insights from women who have successfully navigated the funding landscape.
  • Walk away with tools, strategies and connections to bridge your funding gap.
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Vicky Pasche
CEO & Co-Founder of Dapper Boi
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Catherine Curry Williams
Founder of Shane’s Inspiration and Co-founder of She Angels Foundation
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Dana Marlowe
Founder, I Support the Girls & Accessibility Partners
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Vera Jones
Motivational Speaker, Author & Coach
Location: Diplomat Ballroom

Women face significant barriers in accessing capital for launching and scaling their businesses, despite evidence showing they often exceed growth expectations. Three amazing founders will share their journey, including actionable insights and resources to help bridge the funding gap. Vera Jones will moderate this panel.


Key Takeaways: 

  • Understand challenges women face in accessing funding and how to overcome them.
  • Gain real-world insights from women who have successfully navigated the funding landscape.
  • Walk away with tools, strategies and connections to bridge your funding gap.
time icon 7 June, 2025 03:00 pm to
03:45 pm

Education - How to Deliver an Ideal Message in Less-Than-Ideal Circumstances

Effective leadership goes beyond strategy—it requires navigating tough conversations with confidence. Hear proven techniques from a top conflict strategist to communicate under pressure, build trust and maintain composure, even in the face of resistance. Get equipped with practical tools to turn conflict into collaboration.

Key Takeaways: 

  • Learn how to handle discussions effectively, even when they feel difficult or uncomfortable.
  • Understand techniques to stay calm and composed under pressure while building trust.
  • Gain practical tools to transform conflict into opportunities for teamwork and collaboration.
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Ryan Marshall Dunlap
Founder and Chief Conflict Officer, Conflictish
Location: Empire Ballroom

Effective leadership goes beyond strategy—it requires navigating tough conversations with confidence. Hear proven techniques from a top conflict strategist to communicate under pressure, build trust and maintain composure, even in the face of resistance. Get equipped with practical tools to turn conflict into collaboration.

Key Takeaways: 

  • Learn how to handle discussions effectively, even when they feel difficult or uncomfortable.
  • Understand techniques to stay calm and composed under pressure while building trust.
  • Gain practical tools to transform conflict into opportunities for teamwork and collaboration.
time icon 7 June, 2025 03:00 pm to
03:45 pm

Advocacy - Recruitment & Retention: Assembling High-Performing Teams

Attracting and retaining top talent is crucial for women business owners of all sizes. Learn innovative recruitment and retention strategies, including crafting compelling job descriptions, leveraging modern tools, implementing advanced techniques and fostering an inclusive culture that keeps employees engaged and motivated.  

 

Key Takeaways: 

  • Learn how to position job descriptions to attract top talent that’s the right fit.
  • Understand how to use the latest recruitment tools and advanced hiring techniques.
  • Discover the importance of creating an inclusive and engaging workplace culture.
Location: Palladian Ballroom

Attracting and retaining top talent is crucial for women business owners of all sizes. Learn innovative recruitment and retention strategies, including crafting compelling job descriptions, leveraging modern tools, implementing advanced techniques and fostering an inclusive culture that keeps employees engaged and motivated.  

 

Key Takeaways: 

  • Learn how to position job descriptions to attract top talent that’s the right fit.
  • Understand how to use the latest recruitment tools and advanced hiring techniques.
  • Discover the importance of creating an inclusive and engaging workplace culture.
time icon 7 June, 2025 03:00 pm to
03:45 pm

Leadership - Game On: Gleaning Leadership Lessons from Top Athletes

Success in business often mirrors the dynamics of sports, where strategy, teamwork and resilience are all key. Be inspired by leadership lessons from top female athletes on how to build winning teams, cultivate a competitive mindset, navigate challenges and setbacks and more on your own journey to victory. 

 

Key Takeaways: 

  • Apply leadership lessons from top female athletes to build strong, high-performing teams.
  • Develop the resilience and strategic thinking needed to navigate challenges and stay ahead.
  • Learn how to adapt, persevere and drive success even in the face of obstacles.
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Lei Wang
Leadership Developer, Executive Advisor & Keynote Speaker
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Sonia Chase
Former WNBA Player and President & CEO of Chase Your Dreams Academy
Location: Diplomat Ballroom

Success in business often mirrors the dynamics of sports, where strategy, teamwork and resilience are all key. Be inspired by leadership lessons from top female athletes on how to build winning teams, cultivate a competitive mindset, navigate challenges and setbacks and more on your own journey to victory. 

 

Key Takeaways: 

  • Apply leadership lessons from top female athletes to build strong, high-performing teams.
  • Develop the resilience and strategic thinking needed to navigate challenges and stay ahead.
  • Learn how to adapt, persevere and drive success even in the face of obstacles.
time icon 7 June, 2025 04:00 pm to
05:00 pm

Keynote General Session

Location: Regency Ballroom
time icon 7 June, 2025 06:00 pm to
08:00 pm

NAWBO Reception: 70’s Garden Party

Location: Empire Ballroom & Patio
time icon 8 June, 2025 08:00 am to
09:00 am

Morning Yoga & Wellness Session

Get your morning started with a wonderful yoga and wellness class. Appropriate for most fitness levels. You may want to bring water and a towel!

Location: Empire Ballroom Patio

Get your morning started with a wonderful yoga and wellness class. Appropriate for most fitness levels. You may want to bring water and a towel!

time icon 8 June, 2025 10:00 am to
11:45 am

Keynote General Session - Fireside Chat with Cynthia "Cynt" Marshall

Cynt Marshall has built some of the world’s most inclusive and successful organizations. From her decades-long career at AT&T, which earned a spot on Fortune’s 100 Best Companies to Work For list, to nearly seven transformative years as CEO of the Dallas Mavericks, who garnered the NBA’s Inclusion Leadership Award twice—Cynt’s journey is nothing short of remarkable. Now leading her own consulting firm, she continues to inspire teams to achieve greatness through her commitment to inclusion, equity and operational excellence. Join Cynt for an inspiring conversation about her trailblazing career and powerful lessons she’s learned along the way. Discover actionable insights and leadership strategies that can help you foster inclusivity, drive results and redefine success in your own organization. 

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Cynthia Cynt Marshall
President & CEO of Marshalling Resources, Former Dallas Mavericks CEO, Retired AT&T Executive and Author
Location: Regency Ballroom

Cynt Marshall has built some of the world’s most inclusive and successful organizations. From her decades-long career at AT&T, which earned a spot on Fortune’s 100 Best Companies to Work For list, to nearly seven transformative years as CEO of the Dallas Mavericks, who garnered the NBA’s Inclusion Leadership Award twice—Cynt’s journey is nothing short of remarkable. Now leading her own consulting firm, she continues to inspire teams to achieve greatness through her commitment to inclusion, equity and operational excellence. Join Cynt for an inspiring conversation about her trailblazing career and powerful lessons she’s learned along the way. Discover actionable insights and leadership strategies that can help you foster inclusivity, drive results and redefine success in your own organization. 

time icon 8 June, 2025 12:00 pm to
01:30 pm

Lunch & Panel - Limitless Economy: Making Your Mark on the World Stage

Limitless Economy: Making Your Mark on the World Stage

When women business owners rise, the world rises with them. Their success sparks innovation, generates jobs and creates a ripple effect of growth and stability that strengthens families, communities and economies everywhere. This session brings together leaders from top women’s business organizations around the globe alongside experts from organizations that empower businesses to compete internationally through loans, guarantees and insurance. Discover how today’s limitless economy is creating unprecedented opportunities for women entrepreneurs to make their mark on the world stage—and how you can be part of this transformative movement.

Location: Executive Room

Limitless Economy: Making Your Mark on the World Stage

When women business owners rise, the world rises with them. Their success sparks innovation, generates jobs and creates a ripple effect of growth and stability that strengthens families, communities and economies everywhere. This session brings together leaders from top women’s business organizations around the globe alongside experts from organizations that empower businesses to compete internationally through loans, guarantees and insurance. Discover how today’s limitless economy is creating unprecedented opportunities for women entrepreneurs to make their mark on the world stage—and how you can be part of this transformative movement.

time icon 8 June, 2025 12:00 pm to
01:30 pm

Lunch & Roundtables

Location: Regency Ballroom
time icon 8 June, 2025 01:45 pm to
02:30 pm

Leadership - Balance is BULL$H!T: 7 Steps to Boycotting Balance and Living Life your Terms 

Tired of the relentless pursuit of work/life balance and trying to be everything to everyone all the time? Challenge the myth of balance and redefine success on your own terms by exploring the hard truths behind the struggle, learning practical strategies to overcome guilt, accept support and prioritize what matters and creating the life you deserve.  

 

Key Takeaways: 

  • Understand why the traditional idea of balance may not be realistic.
    Learn practical strategies for letting go of guilt, accepting help and prioritizing what matters.
    Gain insight into how to design a fulfilling life by focusing on what’s important. 
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Luly B Carreras
Business and Life Strategist
Location: Diplomat Ballroom

Tired of the relentless pursuit of work/life balance and trying to be everything to everyone all the time? Challenge the myth of balance and redefine success on your own terms by exploring the hard truths behind the struggle, learning practical strategies to overcome guilt, accept support and prioritize what matters and creating the life you deserve.  

 

Key Takeaways: 

  • Understand why the traditional idea of balance may not be realistic.
    Learn practical strategies for letting go of guilt, accepting help and prioritizing what matters.
    Gain insight into how to design a fulfilling life by focusing on what’s important. 
time icon 8 June, 2025 01:45 pm to
02:30 pm

Advocacy - Funding Landscape: Navigating Diverse Paths to Capital 

Navigating the landscape of funding options can be daunting. Understand your various avenues so that you can feel empowered to make informed decisions, including venture capital, community development financial institutions (CDFIs), certifications, banks, grants, crowdfunding and leveraging credit, and the benefits and challenges of each. 

 

Key Takeaways: 

  • Gain clarity on different funding options to make informed financial decisions.
    Learn pros and cons of each to choose the best option based on your needs and goals.
    Build confidence to navigate the complex landscape of funding for your business.
Location: Palladian Ballroom

Navigating the landscape of funding options can be daunting. Understand your various avenues so that you can feel empowered to make informed decisions, including venture capital, community development financial institutions (CDFIs), certifications, banks, grants, crowdfunding and leveraging credit, and the benefits and challenges of each. 

 

Key Takeaways: 

  • Gain clarity on different funding options to make informed financial decisions.
    Learn pros and cons of each to choose the best option based on your needs and goals.
    Build confidence to navigate the complex landscape of funding for your business.
time icon 8 June, 2025 01:45 pm to
02:30 pm

Education - Leveraging Technology for Scaling Your Business 

Location: Empire Ballroom
time icon 8 June, 2025 01:45 pm to
02:30 pm

NAWBO Circle Only Session: Working in Your Zone of Genius

Join the Circle to explore the latest model of success development created by Patrick Lencioni: The 6 types of Working Genius. This new model helps people discover their natural gifts and thrive in their work and life. Working Genius identifies the six fundamental activities that are required for any type of work and provides a simple framework for how work gets done. Too many people feel frustrated, underutilized or misunderstood at work. Far too many teams experience failure, feel stuck or are confused because they don't know how to tap into the people around them. Working Genius is changing the way people are thinking about their work and teams, and is leading to more dignified, fulfilled and successful work. You will have the opportunity to take the assessment prior to the workshop to deepen the discussion and learning. 

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Molly Gimmel
Serial Entrepreneur, Author and Female Leadership Champion
Location: Congressional Room

Join the Circle to explore the latest model of success development created by Patrick Lencioni: The 6 types of Working Genius. This new model helps people discover their natural gifts and thrive in their work and life. Working Genius identifies the six fundamental activities that are required for any type of work and provides a simple framework for how work gets done. Too many people feel frustrated, underutilized or misunderstood at work. Far too many teams experience failure, feel stuck or are confused because they don't know how to tap into the people around them. Working Genius is changing the way people are thinking about their work and teams, and is leading to more dignified, fulfilled and successful work. You will have the opportunity to take the assessment prior to the workshop to deepen the discussion and learning. 

time icon 8 June, 2025 02:30 pm to
04:30 pm

Afternoon for Exploring Adams Morgan and the District!

Location: Washington, DC
time icon 8 June, 2025 05:30 pm to
06:00 pm

Pre-Gala Reception & Photo Opp

Location: Regency Ballroom
time icon 8 June, 2025 06:00 pm to
06:45 pm

NAWBO 50th Anniversary Gala Dinner

Location: Regency Ballroom
time icon 8 June, 2025 06:45 pm to
07:45 pm

Woman Business Owner of the Year Panel

Hear from this year's top three finalists for the 2025 NAWBO Woman Business Owner of the Year.

Location: Regency Ballroom

Hear from this year's top three finalists for the 2025 NAWBO Woman Business Owner of the Year.

time icon 8 June, 2025 07:45 pm to
08:30 pm

NAWBO Awards Presentations

Location: Regency Ballroom
time icon 8 June, 2025 08:30 pm to
10:30 pm

Celebration and Dancing

Location: Regency Ballroom
time icon 5 June, 2025 08:00 am to
11:00 am

Thursday, June 5 Registration: Come check in and get your name badge!

Location: Empire Ballroom Foyer
time icon 6 June, 2025 08:00 am to
01:00 pm

Friday, June 6 Registration: Come check in and get your name badge!

Location: West Registration Desk
time icon 7 June, 2025 08:00 am to
01:00 pm

Saturday, June 7 Registration: Come check in and get your name badge!

Location: West Registration Desk
time icon 8 June, 2025 08:00 am to
11:00 am

Sunday, June 8 Registration: Come check in and get your name badge!

Location: West Registration Desk
time icon 7 June, 2025 08:00 am to
05:00 pm

Saturday, June 7: Visit Exhibits in Ambassador Ballroom, Regency Gallery, Bird Cage Walk and more!

Location: Throughout West conference spaces!
time icon 8 June, 2025 08:00 am to
02:00 pm

Sunday, June 8: Visit Exhibits in Ambassador Ballroom, Regency Gallery, Bird Cage Walk and more!

Location: Throughout West conference spaces!
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